Flowcode: QR codes 2.0
Growing in popularity are advanced Flowcodes, a next-gen QR technology that provides more options for marketers to engage with customers. Unlike the basic, square black-and-white image of a traditional QR code, Flowcodes combine brand design with a QR code to create a unique image. They can be colorful, brand-specific and, dare we say, pretty.
“More importantly, given the deprecation of third-party cookies, Flowcodes are a great way to capture first- party data,” Puterbaugh said. “With businesses focusing on better understanding customers and their offline and online behaviors, Flowcodes are becoming the de facto platform for deploying better looking, smarter QR codes.”
Each Flowcode provides advanced tracking through a unique URL. When the code is scanned, it will first go to that unique URL and then to the set destination, reporting back how many times a code was scanned, from where and more. The dashboard shows the number of scans, and the number of page visits and clicks across each link type.
Proprietary data captured with Flowcodes:
- Date, time, device and location of scan
- Scanner’s digital destination
- Scanner’s historical activity
- Product or service
- Code distribution offline channel
- Offline code placement
Analytics and insights provided:
- Media efficiency
- When and where the code was scanned
- Who is engaging with the product or service?
“Including a strong call to action, placed near the code, is vital,” said Puterbaugh. “It gives the consumer the reason to scan.”
Instead of the old “Call today” or “Act now” CTA at the end of television or print ads, “Scan now” has become today’s CTA. If you’d like to learn how to customize your QR or Flowcode strategy to better engage with customers, connect with one of our experts.