At Quad, we are in relentless pursuit of creating a better way for our clients, our employees, and the communities we live and work in.
Our focus on a reimagined marketing experience means our solutions are built to help integrate the many capabilities, technologies and partnerships that drive your modern marketing ecosystem.
From concept and design to creation and structural testing, Quad offers an unparalleled range of advanced end-to-end packaging solutions.
From concept and design to printing, kitting and fulfillment, Quad is your one-source solution for in-store.
Marketing leaders are under more pressure than ever to deliver high-impact, personalized, and consistent experiences for today’s consumers — all while operating in an ever-changing business environment.
Quality, quantity and selection are critical factors for retail success. Consumers want options — the more there is to browse, the more they’ll find to buy.
Variable printing with 1:1 customization to make an impact.
Learn how Quad can help streamline your marketing experience (MX) by browsing our collection of the latest Quad research, case studies, data and other findings.
Quad's strategic priorities are powered by three key competitive advantages that include integrated marketing platform excellence, innovation, and culture and social purpose. Our integrated marketing platform is powered by a set of core disciplines including business strategy, insights and analytics, technology solutions, managed services, direct marketing, agency and studio solutions, media, print, in-store, and packaging.
Private brands are thriving in today’s marketplace. While store brands were once low-cost, generic alternatives to their starring national cousins, now they’re giving those brands heavy competition. U.S. sales of private label goods grew more than twice as fast as name brand products between 2015 and 2019 according to Nielsen.
Why? Consumers, particularly Millennials and younger shoppers, care more about what’s in a product and how it’s produced than a particular name. And retailers have gotten better at producing quality products. This includes making sure store brands look like a brand. A retailer can’t win marketing a select or premium product in a cheaply made, unappealing package.
This report examines how the revitalization of private brands began, trends that are driving it, which retailers are doing it best, and what to consider before launching or updating a private brand portfolio.
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