Direct marketing is no longer channel-centric. To drive the most impactful campaign results, marketers have to broaden their playbooks to include online and offline strategies.
Watch this recorded live panel discussion from CRMC21 in Chicago featuring marketers from Walgreens, Kasasa, Ulta Beauty and Rise Interactive. They discuss how to successfully integrate online and offline direct marketing strategies, moderated by Quad’s John Puterbaugh, Executive Director, Multichannel-Emerging Media. Topics include:
- How the lines between digital marketing and direct mail have blurred, to marketers’ benefit
- Why the customer journey has become complex, making the marketer’s job more difficult
- How to combine online and offline direct marketing strategies in one multichannel effort