[fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid" padding_left="0px" padding_right="0px" padding_top="0px" padding_bottom="0px"][fusion_builder_row][fusion_builder_column type="1_1" type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" spacing_left="2%" spacing_right="2%" min_height="" link=""][fusion_title title_type="text" scroll_reveal_effect="color_change" scroll_reveal_basis="chars" scroll_reveal_behavior="always" scroll_reveal_duration="500" scroll_reveal_stagger="200" scroll_reveal_delay="0" scroll_reveal_above_fold="yes" marquee_direction="left" marquee_mask_edges="no" marquee_speed="15000" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="once" highlight_animation_duration="1500" highlight_width="9" highlight_smudge_effect="no" highlight_top_margin="0" title_link="off" link_target="_self" content_align="left" size="3" text_shadow="no" text_shadow_blur="0" text_stroke="no" text_stroke_size="1" text_overflow="none" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" animation_delay="0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_bottom="10px" font_size="26px"]Path to Purchase Institute Moderator:[/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" animation_delay="0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" fusion_font_variant_text_font="var(--awb-typography4)" fusion_font_family_text_font="var(--awb-typography4-font-family)" font_size="var(--awb-typography4-font-size)" line_height="var(--awb-typography4-line-height)" letter_spacing="var(--awb-typography4-letter-spacing)" text_transform="var(--awb-typography4-text-transform)"]Hello everyone, and welcome to our webinar, Made You Look: Launch Smarter With Media That’s Proven to Resonate. Let’s frame up today’s webinar. Today’s presentation will explore the evolving landscape of consumer attention, the power of nonconscious decision-making, and the need for agile testing. Our speakers will showcase how brands can test the way customers shop and how they can use analytics and neuroscience-based technology to predict engagement. Without further ado, our speakers today are Jim Miller, Vice President of Marketing Solutions at Accelerated Marketing Insights by Quad, and Shannon Anderson, Director of Client Research at Accelerated Marketing Insights by Quad. All right, Jim, I’ll turn things over to you to get us started.[/fusion_text][fusion_title title_type="text" scroll_reveal_effect="color_change" scroll_reveal_basis="chars" scroll_reveal_behavior="always" scroll_reveal_duration="500" scroll_reveal_stagger="200" scroll_reveal_delay="0" scroll_reveal_above_fold="yes" marquee_direction="left" marquee_mask_edges="no" marquee_speed="15000" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="once" highlight_animation_duration="1500" highlight_width="9" highlight_smudge_effect="no" highlight_top_margin="0" title_link="off" link_target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_align="left" size="3" font_size="26px" text_shadow="no" text_shadow_blur="0" text_stroke="no" text_stroke_size="1" text_overflow="none" margin_bottom="10px" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" animation_delay="0"] Jim Miller: [/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" animation_delay="0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" fusion_font_variant_text_font="var(--awb-typography4)" fusion_font_family_text_font="var(--awb-typography4-font-family)" font_size="var(--awb-typography4-font-size)" line_height="var(--awb-typography4-line-height)" letter_spacing="var(--awb-typography4-letter-spacing)" text_transform="var(--awb-typography4-text-transform)"] Great, thank you so much, Jackie. Quad is a marketing experience company dedicated to helping brands improve performance across all marketing channels. The content we’ll be discussing today is grounded in Quad’s unique perspective and innovative techniques, developed through years of real-life work with hundreds of brands — all with the goal of helping those brands grow their business. Much of what we’ll cover is centered on leveraging real-world behaviors through specific, pre-tested media measurement. These comprehensive testing methodologies can deliver powerful insights that often go beyond initial expectations and can be applied across digital, direct, packaging — really, across all media. Whether you use virtual techniques such as trade-off analysis or eye tracking, or experiential techniques like physical prototyping or impulse buying, these practices all help predict live purchase behavior before incurring the time and expense of full market testing. Just as important, they increase the likelihood of success right out of the gate. Shannon and I plan to cover a number of topics today, including: The universal challenge of how to obtain better results faster Thinking beyond just A/B testing to capture deeper insights Letting data uncover audience motivations Leveraging real-world behaviors to identify those insights We’ll wrap up with a real-world case study where a client used a full, comprehensive strategy — including both virtual and experiential pre-market testing — to inform their go-to-market approach. And of course, we’ll leave time at the end for a Q&A session. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]