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Testing and research
solutions for marketers
Marketers commit production and media dollars every day without knowing which marketing experiences will really resonate. Accelerated Marketing Insights by Quad eliminates guesswork by validating experiences before they scale — when changes are still fast, flexible and cost-effective.
Make better marketing decisions — before launch
Accelerated Marketing Insights enables brands to test and optimize creative, packaging, direct mail, in-store and digital experiences before they go to market. Instead of relying on assumptions, teams act on performance-backed insight — protecting budgets, strengthening campaigns and improving results.
Unlike traditional marketing research firms, Quad combines customer data solutions with hands-on creative optimization and onsite production — so insight moves directly into execution. The result is an end-to-end model teams can trust from testing through launch.
2,100 brands rely on Quad for faster, more
actionable consumer insights
actionable consumer insights
Pre-market testing that drives better results
Accelerated Marketing Insights helps brands validate what works — and optimize what doesn’t — before going to market. By pressure-testing creative, packaging, in-store, direct mail and digital experiences, we enable smarter refinements across channels so teams launch with stronger performance from day one.
Product and packaging testing
Test product and packaging design with real shoppers to understand attention, perception and purchase drivers before launch.
Creative and campaign testing
Validate creative, messaging and offers to identify what captures attention, resonates emotionally and drives conversion.
In-store and experiential testing
Evaluate layouts, signage, planograms and POS to optimize visibility, navigation and shopper engagement.
Direct mail and
print testing
Test direct mail, catalogs and print experiences to understand attention, recall and response before paying for postage.
Testing for marketers that drives better omnichannel outcomes
Accelerated Marketing Insights by Quad helps brands validate what works before campaigns go live. Our testing services apply real- world research to marketing experiences across channels, from creative and packaging to in-store and direct mail.
01
Eye tracking and facial coding
Quantify visual attention as consumers interact with creative, packaging and experiences in our fully customizable retail labs.
02
Ethnographic studies
Observe real shopping behaviors and cultural influences to understand how people browse, decide and engage in context.
03
Qualitative and quantitative research
Combine surveys, interviews and behavioral data to validate insights and support confident, data-driven decisions.
04
Customizable retail labs
Test in-store concepts in one of three 10,000+ square foot retail labs to validate layouts, planograms, signage and packaging with real shoppers.
1Source: Seeing the the forest: The gaze path to purchase – PMC.
2Source: Turning Intention into Action | How2Recycle
How we uncover real-world performance signals
Accelerated Marketing Insights by Quad combines biometric technologies, ethnographic research and qualitative and quantitative methods to measure how consumers actually behave in real-world environments. By testing creative, packaging, messaging and retail experiences in live, virtual and at-home settings, Quad surfaces performance signals traditional in-market testing methods miss — giving marketers clearer insight into what resonates before launch.
01
Eye tracking and facial coding
Quantify visual attention as consumers interact with creative, packaging and experiences in our fully customizable retail labs.
02
Multivariate testing
Test thousands of creative variations at scale to pinpoint what engages and converts most effectively.
03
Ethnographic, qualitative and quantitative research
Combine surveys, interviews and behavioral data to validate insights and support confident, data-driven decisions.
04
Customizable retail labs
Test in-store concepts in one of three 10,000+ square foot retail labs to validate layouts, planograms, signage and packaging with real shoppers.
Common questions about Quad’s marketing research solutions
We help marketers launch with confidence every time
Know what works proven through real-world testing with consumers. Quad delivers end-to-end expertise for speed and tangible ROI.
Access to first-party participant pools
Access thousands of verified consumers for faster insights, stronger targeting and higher-quality marketing testing.
Trusted end-to-end expertise
Our results don’t stop at recommendations. From insights to creative to production, Quad turns market testing into action.
Faster speed to market
Learn and optimize quickly to shorten timelines and make better go-to-market decisions.
Reduced risk,
higher ROI
Validate what works early, avoid costly rework and invest marketing dollars where performance is proven.