The results
The new packaging is a success for all stakeholders by making folding cartons for DSC products consistent with CVS brand and placing all necessary branding and text on packages that are completely compatible with DSC fulfilment equipment. Additional benefits:
50%
cost savings for DSC yielded by sturdier packaging with greater efficiency
35%
decrease in label costs
3.63%
in average cost savings per SKU for CVS translated from DSC’s cost savings
“We were able to keep costs low by collaborating with Quad to ensure that the structural design of the packaging was optimized from printing through filling.”
— Logan Dykgraaf, President & CEO, DSC Laboratories
About DSC Laboratories & CVS Health Corporation
CVS Health Corporation is an American drug retailing company.
DSC Laboratories is a leading provider of turn-key formulation, manufacturing and packaging solutions.
The challenge
CVS saw its sustained growth in private brands increase sharply, necessitating the addition of another supplier. DSC Laboratories, a growing, privately owned company that manufactures creams, ointments and suppositories was well-suited but would need to ensure a packaging solution that met cost and design objectives.
The packaging strategy & solution
Re-engineering for all aspects of packaging:
Cross-coordination
Coordination with CVS brand management entity
Machinery analysis
Analysis of machinery DSC uses for filling
SKU assessment
Assessment for common range of SKUs for efficiency
Improving packaging performance for all processes:
Design for efficiency
Design for maximum speed and run efficiency in manufacturing
Direct coordination
Direct coordination with brand agency for most recent logo files
Expedite approvals
In-house graphical location manipulation for fast approvals and changes
Adding value to both DSC Laboratories and CVS Health:
Cut production costs
Creative ways to cut costs with manufacturing improvements
Process improvement
Expertise to see opportunities for and to implement best-practices
Integrated solutions
Integrated solutions that pair design with production
Bridging the gap
Relationships with both brand agency and DSC to bridge gaps
Marketing experience solutions: MX: Production
