Unique customer data solutions to power smarter marketing

MX: Intelligence is Quad’s customer insights and audience analytics suite of solutions, designed to help brands understand real consumer behavior through resilient, household-level data. It unifies consumer research and testing, campaign measurement and analytics into one powerful system — so marketers can make smarter, faster data-driven decisions.

Unlike cookie-based or digital-only data, household-level insights give marketers a stable, privacy-safe view of real consumer behavior. It connects offline and online signals across channels, creating a consistent audience foundation that endures as digital identifiers evolve.

Audience segmentation tools help marketers divide broad audiences into smaller, high-value groups based on shared traits, behaviors or intent. Quad uses advanced segmentation to help brands identify, understand and target their most responsive consumers with precision and relevance.

Behavioral targeting is a marketing approach that uses consumer activity (such as browsing, purchase or engagement data) to deliver more relevant ads and content. MX: Intelligence’s behavioral targeting solutions identify high-intent audiences, helping brands connect with consumers when they’re most likely to act.

Consumer insights help marketers collect and activate insights that improve audience understanding, targeting and engagement. Quad offers verified, addressable data that connects real-world households and digital identities.

Pre-market testing is the process of working with consumers to evaluate products, creative, messaging, packaging, offers, and even store design prior to launch. Using tools like Quad’s Accelerated Marketing Insights platform, we conduct consumer testing in omnichannel environments—including home, online or in-store—quickly delivering actionable data and insights to help brands go to market with confidence.

The Quad data stack can leverage first-party data along with data between households, attributes and behaviors to identify your best audiences. Our audience segmentation tools link fragmented data points into a single, actionable view of each consumer. This process enables privacy-safe targeting across all channels — ensuring your campaigns reach verified audiences without compromising compliance or consumer trust.