2025 marketing calendar
Conferences, events, industry gatherings — plus big cultural moments to watch out for
May 5-8
2025 IAB NewFronts
This invite-only event for brand marketers, media buyers and agency professionals showcases the latest digital video content and innovations. Expect panels and keynotes focusing on the future of CTV ad tech, as well as deep-dives into AI integration and audience analytics, with speakers from Vizio, Nielsen, Nielson, Amazon, Tubi and more.
May 6-8
P2PI Retail Media Summit
The Retail Media Summit brings together commerce marketing professionals focused on retail media, from CPG brands and retailers to agencies and media innovators. Quad’s Ameet Srivastava, VP of CPG Sales for In-Store Connect (ISC), will take the stage alongside executives from Anheuser-Busch, UNIFI and Harmony Marketing; they’ll discuss how In-Store Connect is helping create brand lift and drive bigger baskets for CPGs and retailers. The Quad ISC team will also be participating in meetings as part of Quad’s Retail Media Guild membership.
May 7-8
B2B Marketing Expo
Billing itself as “the leading event for marketing solutions and innovation,” the B2B Marketing Expo agenda includes classes, speed networking and panel session debates, plus a slate of keynotes featuring representatives from the Miami Heat, Google, Pizza Hut, T-Mobile and more.
May 7-9
2025 ANA Brand Masters | Revolutionaries
The Association of National Advertisers’ (ANA) long-running Brand Masters conference is switching things up: This year’s show, dubbed “Brand Masters | Revolutionaries,” aims to showcase innovative industry leaders who are “redefining what it means to be a modern marketer,” per the event organizers. Among the expected highlights: a discussion about engineering brand comebacks, featuring True Religion marketing boss Kristen D’Arcy, and a panel on getting C-suite buy-in for new creative initiatives, led by execs from Instacart and Audible.
May 7-9
ETail Connect
Created with senior e-commerce and omnichannel retail leaders in mind, this invite-only event offers a packed agenda of presentations, roundtables and business meetings. David’s Bridal CEO Kelly Cook is set to deliver the keynote, while leaders from Fabletics, Lovesac, Steve Madden and others will cover topics including generative AI and loyalty program optimization.
May 7-9
GRMA Growth & Innovation Forum
Presented by the Global Retail Marketing Association (GRMA), this event is designed for senior-level leaders from Fortune 500 companies across industries, including retail, hospitality, financial services and more. As a GRMA board member, Quad is sponsoring the event and will have representatives in attendance who will be engaging in luncheon meetings with CEOs, presidents and executives across various functions.
May 8
Brand Marketing Summit
This event, hosted by the Revenue Marketing Alliance, brings together “leaders for a day of impactful learning, collaboration and networking,” according to the organizers. Discussion topics include balancing automation and authenticity, AI integration, building and emerging influencer marketing trends. (The Content Marketing Summit and GTM Summit also take place at Los Angeles’ Indigo Hotel the same day.)
May 12-13
DigiMarCon Midwest 2025
The Midwest edition of the DigiMarCon digital marketing, media and advertising conference includes both in-person and online sessions. Expect keynotes and case studies presented by executives from HubSpot, SAP, Meta, Yum! Brands and more, covering topics including neuromarketing, automation and growth hacking.
May 12-14
Social Media Week
Social Media Week brings together CMOs, social media managers and content creators to examine the strategies, tech and platforms that help “move your business forward,” per the event website. Scheduled speakers include Danone North America CMO Linda Bethea, Cosmopolitan Editor-in-Chief Willa Bennett and entrepreneur Bethenny Frankel.
May 13-14
2025 Midwest Digital Marketing Conference
Billing itself as “the largest digital marketing conference in the Midwest,” this two-day event offers eight separate agenda tracks — from content and storytelling to MarTech and data analytics — to suit different industry disciplines. Attendees can expect keynotes, panels and seminars with leaders from Famous Footwear, Coolfire Studios, Nestle Purina, LinkedIn, Salesforce and more.
May 13-15
Velocity Conference + Innovation Expo
This annual event, hosted by Velocity Institute (formerly My Private Brand), celebrates “the art of retailer-owned brand innovation” with expert-led keynotes and panels, plus a dedicated Innovation Expo for showcasing forward-looking solutions. Executives from Favorite Child — part of Betty, a Quad agency — will be in attendance, with a booth exhibiting Favorite Child work and a panel featuring Group Creative Director Richard Gordon-Smith and Vice President, Head of Design Veronica Padilla, who will discuss design and technology as drivers of brand love.
May 19-21
Programmatic I/O: Innovate
AdExchanger’s Programmatic I/O: Innovate bills itself as “the world’s first and largest conference dedicated entirely to programmatic media and marketing.” Catering to brand marketers, agencies, publishers and technology providers, the agenda aims to address the most pressing topics in the programmatic space, including brand sustainability, data privacy and the rise of AI.
May 22-23
DigiMarCon Great Lakes 2025
The Great Lakes edition of DigiMarCon conference includes in-person and online sessions, with keynotes and case studies presented by executives from PepsiCo, Oracle, GSK, PayPal and JPMorgan Chase. Topics on the agenda range from behavioral and neuromarketing to programmatic advertising and personalization and privacy.
May 25
109th Indianapolis 500
The Indy 500 is a genuine spectacle: Dozens of cars racing wheel-to-wheel, at speeds reaching 240 mph, around an enormous speedway in the American heartland. The event reliably draws massive crowds (organizers estimate more than 300,000 fans attend annually) and plenty of eyeballs (last year’s telecast reached 5.3 million viewers, according to NBC). Opportunities for brands and marketers abound; look for Chevrolet and Honda — which supply the engines used during the race — to go full-throttle across paid and owned channels.