(IRVING, TEXAS) February 27, 2024 — Cacique Foods — the #1 brand of authentic Mexican-style cheeses, cremas, chorizos, salsas and dips in the U.S. – is pleased to announce its partnership with Minneapolis-based creative agency Periscope, a Quad company. As creative agency of record, Periscope will work with Cacique to develop brand strategy and campaigns that will further accelerate sustainable growth for the company.
Founded more than 50 years ago upon the core values of Quality, Authenticity, Integrity and Family, Cacique initiated an agency search to bring transformational thinking to its business and the Hispanic food category. Through the agency search, Periscope demonstrated a willingness to challenge category norms as well as a deep understanding of the Cacique consumer, which aligned with the brand’s vision for the next 50 years and made the agency a great match for its growth goals.
“As we embark on the next 50 years of creating authentic Hispanic food products, we are proud to welcome Periscope to our family as an agency partner that aligns with our core values and rapidly scaling business,” said Tirso Iglesias, Chief Operating Officer, Cacique Foods. “We’re excited to have Periscope’s strategic thinking, boundary-pushing creative and deep consumer insights in our corner for our next chapter of growth. With this partnership, we are looking forward to driving growth among our loyal consumer base as well as inviting new consumers across the country to join the Cacique family dinner table.”
“We’re thrilled to be joining forces with an esteemed industry leader like Cacique Foods,” said Annette Fonte, Head of Business & Brand Leadership at Periscope. “It’s an opportunity to be part of the brand’s growth story and to work with an ambitious partner that has a shared penchant for authenticity. We’re enthusiastic about applying our strategic and creative expertise to promote products we love from a brand that’s already a leader in what they do, creating impactful work that speaks to loyal fans and builds awareness with new audiences.”
Periscope will collaborate with Cacique’s media, shopper marketing, public
relations and social media agencies on various brand efforts beginning with a new campaign launching mid-2024.
About Cacique Foods LLC
Family-owned and founded in 1973 on the principles of Family, Quality, Integrity and Authenticity, Cacique Foods LLC is now one of the country’s top Hispanic food brands — the #1 producer of Hispanic cheeses, creams, chorizos and salsas in the United States. Cacique Foods LLC is celebrating 50 years of producing authentic, fresh and high-quality Hispanic products. For more information about Cacique Foods LLC’s line of products, please visit www.CaciqueFoods.com or call (800) 521-6987.
About Periscope
Periscope, a Quad company, is an award-winning agency that provides a full spectrum of integrated marketing services for a wide range of acclaimed brands. As a part of Quad, Periscope represents a key creative discipline that enables Quad to provide a full through-the-line offering and help brands reimagine their marketing experience to be more streamlined, impactful, flexible and frictionless. Learn more at www.periscope.com.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves
approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).
For more information about Quad, including its commitment to ongoing
innovation, culture and sustainable impact, visit quad.com.
Media Contact
Jennifer Wasmer
Director of Communications, Quad
203-522-1699
jawasmer@quad.com
