From the growth in 2024 ad spend to Taylor Swift’s record-breaking Eras Tour revenue, these are the data points we’re paying attention to right now.
49%
The share of consumers who say they’re switching to lower-cost brands in response to higher prices — despite a 17-point decline in concerns over inflation since 2022 — according to 84.51°, Kroger’s research arm, per Supermarket News.
No. 1
The spot that the WNBA took in Morning Consult’s just-released 2024 “Fastest Growing Brands” report, which ranked the top 20 brands based on growth in purchasing consideration.
$1 trillion
The amount that global ad spending is expected to surpass in 2024 — a year earlier than previously projected — for a 9.5% year-over-year increase, according to WPP’s GroupM, per The Wall Street Journal.
$2.2 billion
The estimated global total brought in by Taylor Swift’s Eras Tour, according to Pollstar estimates based on data from all 149 shows, per The Associated Press. Swift concluded the nearly two-year tour with a final show in Vancouver this past Sunday.
30%
The percentage by which hot honey purchases increased in Grubhub grocery store orders, as the “swicy” trend (i.e., sweet + spicy) became all the rage, according to the delivery platform’s just-released 2024 trend report.
9.5%
The increase in the number of 401(k) accounts that were worth $1 million or more in Q3 2024, according to a new report from Fidelity based on its account holders, per Fast Company.