Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space.
Zevia parodies Coca-Cola’s AI holiday ad in new “Break from Artificial” campaign
Zero-sugar, naturally sweetened beverage brand Zevia just released “Break from Artificial,” an ad that’s meant to be a cheeky response to Coca-Cola’s AI-generated holiday campaign. Per a brand statement, the 30-second parody spot uses “exaggerated AI imagery” — such as Santa in a drone instead of a sleigh, a person with three arms and a polar bear eating presents — to emphasize Zevia’s focus on the “real.”
Previously: “Coca-Cola’s AI-generated Christmas ads — the conversation continues,” from the Nov. 22 edition of The Week in Data Marketing, MarTech and AI.
See also: “Tropicana highlights lack of artificial ingredients with new limited-edition ‘Tropcn’ packaging,” from an earlier edition of this column.
More notable CPG campaigns:
- “Powerade Unveils The Athletes Code, Championing Mental Health in Sports” (Forbes)
- “White Claw Promotes Togetherness In Campaign Featuring Social Media Star” (MediaPost)
- “Pepsi promotes new gingerbread flavor with baking show starring Shaq” (Marketing Dive)
- “Diageo’s ‘Take a Minute’ tackles impaired driving during NFL season” (TheDrum)
- ICYMI: “Why Oscar Mayer is re-airing classic jingle ad” (Ad Age)
Babybel gifts parents some much-needed “me time” this holiday season with Babybelves Holiday Village
Cheese brand Babybel is giving grown-ups a coveted gift this holiday season — “a much-needed break from their hectic holiday schedules,” per a brand statement. Inspired by survey results showing that 72% of millennial parents would prefer that someone else wrap their gifts for them, Babybel will travel the country this holiday season hosting its Babybelves Holiday Village. These pop-up events will allow guests to bring up to five gifts to be wrapped by “Babybelves” while they enjoy Babybel’s Me-Time Lounge, complete with a Babybel cheese flight and a cup of hot cocoa. From Dec. 5 to 20, the Babybelves Holiday Village will travel to New York City, Chicago, Boston, Dallas, Phoenix and Los Angeles.
More experiential brand activations: