Quad

The direct marketing revolution 2023

New consumer & marketer intel reveals how brands should shift their DM strategies.

May 31st, 2023
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The market intelligence you need for success

Direct marketers managing new channels and technologies, rising costs and increasing KPIs in a wobbly economy need solid insights to break the code for success.

Quad’s new white paper, “The direct marketing revolution 2023: New consumer & marketer intel reveals how brands should shift their DM strategies,” delivers those insights. It distills proprietary research conducted with both consumers and marketers, and curates additional third-party studies. The result is a wealth of findings marketers can use to plan effective DM campaigns. Consider:

  • 39% of consumers say they are extremely/very likely to respond to an advertising promotion when they see it across multiple channels
  • 74% of marketers say direct mail delivers the best ROI of the channels their companies use
  • 60% of global consumers say they would quit a brand if their experience wasn’t personalized

To Receive The Study And Full Report, Please Submit Your Information.

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