29.4 million

The number of viewers who tuned into Sunday’s NFL matchup between the New York Jets and the Kansas City Chiefs — which, you might have heard, was attended IRL by Taylor Swift — according to NBC Sports (via NBC News). A spike in female viewership, which included a 53% surge among teenage girls, helped make the game the most-watched regular-season NFL game ever.


The percentage of marketers in companies with 500 or more employees who are utilizing AI for email campaigns, according to new research from Ascend2 and RPE Origin, per Marketing Dive. That’s more than double the 26% who said the same in a similar 2022 survey.


The percentage of U.S. digital grocery shoppers who have placed an order with Amazon Fresh in the past year, according to an Insider Intelligence survey.


The percentage by which U.S. retail sales are expected to increase year-over-year during the upcoming holiday season (defined as Nov. 1 through Dec. 24), according to data released by Mastercard SpendingPulse.


The percentage of grocery shoppers who say discounts have become more important in their shopping decisions during the past year, according to McKinsey.

20-25 billion

The amount in Swiss Francs that Nestlé (which is headquartered in Vevey, Switzerland) aims to grow the sales of its “more nutritious products” by 2030, according to a company announcement. The target (which amounts to $21.78 to $27.22 billion USD) represents nearly 50% growth over 2022 sales.


The percentage of luxury consumers who plan to spend the same or more on luxury items in the next three months, according to the latest Saks Luxury Pulse survey. That represents a 5% increase from the company’s previous survey, which was released in April.


The number of new flagship Toys “R” Us stores that parent company WHP Global plans to open over the next decade in the U.S. beginning in 2024, according to a company statement. The expansion is part of a partnership with Go! Retail Group.


The number of years Netflix operated its DVD-by-mail service before concluding it on Sept. 29, per an earlier company statement. At the height of its DVD service, Netflix was the U.S. Postal Service’s fifth-largest customer, processing 1.2 million DVDs weekly, according to The New York Times.


The share of U.S. digital ad spend that retail will account for in 2023, according to data from Insider Intelligence. Coming in second and third, respectively: CPG at 15% and financial services at 11.4%.