New consumer & marketer intel reveals how brands should shift their DM strategies

May 31st, 2023

Direct marketers managing new channels and technologies, rising costs and increasing KPIs in a wobbly economy need solid insights to break the code for success.

Quad’s new white paper, “The direct marketing revolution 2023: New consumer & marketer intel reveals how brands should shift their DM strategies,” delivers those insights. It distills proprietary research conducted with both consumers and marketers, and curates additional third-party studies. The result is a wealth of findings marketers can use to plan effective DM campaigns. Consider:

• 39% of consumers say they are extremely/very likely to respond to an advertising promotion when they see it across multiple channels
• 74% of marketers say direct mail delivers the best ROI of the channels their companies use
• 60% of global consumers say they would quit a brand if their experience wasn’t personalized