The specific metrics evaluated during a marketing audit vary by organization, but commonly include campaign cycle times, project completion rates, budget utilization, resource allocation, workflow efficiency, technology adoption and team satisfaction. Many organizations also measure cost savings, speed to market, quality of deliverables and operational productivity. These KPIs help teams assess the effectiveness of their current systems and identify opportunities for marketing optimization. Through marketing operations consulting, organizations can establish meaningful benchmarks and create a roadmap for continuous improvement.