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Q: How do I measure ROI from in-store campaigns?
Quad’s In-Store Connect offers clear sales attribution — so you can confidently track performance from screen to sale. Every campaign includes data integrations that help you see not just impressions, but actual point-of-sale outcomes.
Ways to measure ROI:
POS lift at SKU or brand level
Coupon redemption rates across partner stores
Cross-channel attribution through matched-market or QR code tracking