The results
Quad’s branded solutions team transformed a limited merchandise request into a standout branded experience by delivering fully custom awards on a tight timeline for a high-profile event and helping to generate on-site engagement and social buzz through shareable, influencer-friendly moment.
10K+
views across social media
15
awards produced
About Page Six
Page Six is the New York Post’s celebrity gossip section, known for breaking entertainment news and inside scoops. It has expanded into a multi-platform brand across print, digital, podcasts, video, television and social media.
The challenge
For its inaugural Virtual Reali-Tea (VRT) Awards, Page Six needed a fast-turn solution to bring a reality TV–themed event to life. The ask included custom teacup-shaped awards and a branded photo backdrop — while helping to deliver the kind of visual moments that would resonate with talent, influencers, and fans across social channels.
The branded merchandise solution
Quad’s branded solutions team delivered a fully custom, on-theme experience that went beyond the original request. Working on a compressed timeline, the team designed and produced bespoke teacup awards using a custom mold to achieve the precise scale, shape and finish envisioned by the client.
To help amplify engagement and social sharing, Quad introduced interactive, photo-ready elements — including a confessional booth, celebrity cut-out frames and branded selfie props — creating multiple “camera-ready” moments throughout the event. Additional branded touches, from custom pillows to cocktail napkins, elevated the green room and reinforced the Page Six brand at every touchpoint.
Creative event concepting
Developed the overall look, tone, and visual direction for Page Six’s first Virtual Reali-Tea Awards.
Custom production
Designed and produced specialty items, including custom-mold teacup awards, on-site signage and branded pieces for both guest and talent areas.
Interactive, shareable moments
Created branded elements that encouraged talent and guests to capture and share content, driving organic visibility.
Rapid turnaround execution
Handled concepting, coordination and production under a fast timeline.
Marketing experience solutions: MX: Production
Products: Branded solutions
