The results
End-to-end support through a single point of contact ensured a speedy, seamless communication structure across multiple brand-building solutions. Mostly Made has seen tremendous results, including a 136% increase in year-over-year sales at Target. Quad continues to support Mostly Made through packaging manufacturing and in-store brand awareness.
136%
year-over-year sales increase at Target
“To have the collaboration between designers, photographers and consumer research was like turning on a light in a dark room.”
— Jillian McGary, Founder & Head of Hotdish, Mostly Made
The challenge
Mostly Made was ready to move its products from the freezer aisle to the deli case, but there were some challenges: Its packaging wasn’t designed for refrigerated cases, and entering this category would come with some tough, new competition. Mostly Made needed a partner to help unlock the brand’s market potential by supporting a package redesign that would stand-out on the shelf.
The strategy & solution
As the brand design arm of Betty, a Quad agency, Favorite Child’s capabilities were ideal to leverage for Mostly Made’s challenge. The team reconceptualized every aspect of the client’s brand from the ground up:
Brand strategy
Developed the overall look, tone, and visual direction for Page Six’s first Virtual Reali-Tea Awards.
Brand refresh & design system
The design built on themes that appealed to consumer appetites: “helping hands,” participation and the transformation innate in meal preparation.
Package design
The new package concepts illustrated the meal as fully prepared, ready for dinner. Quad packaging engineers created custom packaging structures that best optimized materials and fit the demands of refrigerated cases.
Consumer testing
Quad’s Accelerated Marketing Insights team conducted pre-production consumer testing to ensure the new package design was the best performer for Mostly Made’s deli debut.
Co-manufacturing
In the simulated shopper lab, the new package concepts were blind-tested against Mostly Made’s current design and other competitors to quantify how consumers interpreted the visual assets and imagery. With the packaging tested and perfected, Mostly Made finalized the design to launch in the market.
Marketing experience solutions: MX: Intelligence, MX: Creative and MX: Production
Products: Brand strategy, package design, research & testing and packaging
Industries: Consumer Packaged Goods and Retail
