The results
Fidium’s partnership with Quad transformed its direct mail into a faster, more efficient and more predictable channel.
33%
cost reduction
45
hours saved per month
3x
faster mail delivery
About Fidium
Fidium is a customer-focused fiber internet provider delivering high-speed, reliable connectivity to residential and business communities. As a growing telecommunications brand, Fidium competes in a dynamic market where speed to market, operational efficiency and data-driven customer acquisition are critical.
The challenge
As consumer expectations for timely, relevant communications increased, Fidium’s direct mail operations were constrained by a manual, fragmented production model. Manual file pulls, multiple formats and disconnected workflows drove inefficiencies, slow cycle times and avoidable costs.
The direct mail automation solution
Fidium partnered with Quad to implement At-Home Connect, modernizing its direct mail infrastructure through an end-to-end automated data and production framework that eliminated manual processes and streamlined execution.
Eliminated manual file pulls
Removed labor-intensive data extraction and production handoffs
Unified format
Consolidated five formats into one standardized structure
Fresher data utilization
Enabled deployment of the most current audience data
Reliable forecasting
Built a guaranteed rate structure to support precise 2026 planning
Marketing experience solutions: MX: Technology
Products: At-Home Connect
