The results

ColourPop saw a 19% increase in average order value, a 124% increase in revenue and a 74% increase in prospecting ROAS (return on ad spend).

average order value increase
increased revenue
prospecting ROAS increase
ColourPop logo

About ColourPop

ColourPop is a beauty brand that lives up to its name: its award-winning products are bold, bright and a favorite among beauty bloggers. Founded in Los Angeles, the company imagines, tests (on people, not animals), develops, and manufactures their cosmetics and skincare products entirely in-house, allowing them to keep their quality standards high while their price points stay low.

The challenge

With new products launching biweekly, ColourPop wanted to boost their return on advertising spend (ROAS) while also expanding their reach. They turned to Rise, a Quad agency, to develop a solid, long-term testing approach that would keep their current fans engaged, attract a new audience of believers and drive results.

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Cosmetic products collage

The solution

Rise centered their strategy around Facebook and implemented a three-pronged, data-driven approach:

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