The results
137%
jump in Amazon sales
110%
increase in ROAS
186%
increase in revenue with only a 36% increase in spend
The challenge
Revitive is a health and wellness company that’s developed drug-free, clinically proven health solutions that fight leg aches and help boost circulation. In order to drive growth, the brand needed a partner that could help them effectively navigate the digital marketing landscape. They also wanted comprehensive, transparent reporting that would confirm that their marketing efforts were hitting the desired targets.
The omnichannel media strategy & solution
Enter Rise, a Quad agency. The Rise team embraced the challenge and recommended a thoughtful, agile digital strategy to generate incremental revenue. This scalable approach involved four key points:
Integrating the linear and digital models
Rise helped Revitive maximize the effectiveness of its linear TV ad buys by making sure Revitive products were top of page on Amazon and Google when those ads aired.
Growing sales by testing different vendor vs. seller accounts
This approach resulted in the highest AMS revenue in Revitive’s history.
Rebuilding Amazon and search accounts to work more effectively
For instance, Rise leveraged historical Google Ads data to inform a more robust Amazon Keyword strategy, launching 117 new Sponsored Ad campaigns on Amazon in two months.
Integrating Google and Amazon strategies
By closely monitoring Amazon’s bidding on Revitive’s branded terms on Google, and reallocating spend strategically as needed, Rise was able to increase revenue by 85% with a ROAS of over $8.
