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The personal lending market in 2022

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What’s the big picture & what does it tell marketers?

Quad’s new e-book “The personal lending climate: What’s the best course for financial institution marketers?” presents a comprehensive look at what’s going on in the marketplace now and offers insights to help FI marketers succeed in today’s challenging environment.

To get the e-book, please submit your information below.

Americans are still spending and looking for additional financial resources, but they have qualms.

  • The number of consumers who expect not only a recession but “one of the worst recessions we have seen” is twice what it was in 2020 and 2021 at the height of the pandemic — 30% vs. between 14% and 18%.*
  • Globally, more than half (54%) of consumers believe companies are raising prices beyond their own rising operating costs in an attempt to increase profits.
  • A belief in unfair pricing correlates to consumers planning to spend less.**

What to make of these trends? Mixed economic signals make charting the customer journey and planning an effective marketing strategy harder than usual. Quad can help.

*McKinsey & Co.
** Deloitte

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