How to balance brand with demand

Helping marketers find time and resources to execute exceptional creative while also nurturing leads through the funnel.

October 17th, 2024

Today’s marketers are tasked with everything from creating a remarkable brand story and dynamic creative to building consumer demand and nurturing leads. This two-pronged approach is often happening in silos, causing significant inconsistency and strain on internal teams.

Watch this new webinar featuring Cari Bucci-Hulings, President, and Liz Grabek, Senior VP of Consumer Strategy of Betty, a Quad agency, who discuss best practices for brand building in today’s ultra-competitive landscape.

During this webinar, they cover:

  • Connecting brand with demand throughout the entire funnel

  • Bridging creative and media to unlock greater potential

  • How to scale smartly without sacrificing quality

  • Using AI and innovative technologies responsibly

  • How embracing people helps to build the best teams

3 steps to better brand and demand balance

Better brand and demand balance tips

There must be synergy to engage and retain consumers effectively across both brand and demand teams.

Use this three-step approach to integrate these strategies and win as a unified team.

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