At Quad, we are in relentless pursuit of creating a better way for our clients, our employees, and the communities we live and work in.
Our focus on a reimagined marketing experience means our solutions are built to help integrate the many capabilities, technologies and partnerships that drive your modern marketing ecosystem.
From concept and design to creation and structural testing, Quad offers an unparalleled range of advanced end-to-end packaging solutions.
From concept and design to printing, kitting and fulfillment, Quad is your one-source solution for in-store.
Marketing leaders are under more pressure than ever to deliver high-impact, personalized, and consistent experiences for today’s consumers — all while operating in an ever-changing business environment.
Quality, quantity and selection are critical factors for retail success. Consumers want options — the more there is to browse, the more they’ll find to buy.
Variable printing with 1:1 customization to make an impact.
Learn how Quad can help streamline your marketing experience (MX) by browsing our collection of the latest Quad research, case studies, data and other findings.
Quad's strategic priorities are powered by three key competitive advantages that include integrated marketing platform excellence, innovation, and culture and social purpose. Our integrated marketing platform is powered by a set of core disciplines including business strategy, insights and analytics, technology solutions, managed services, direct marketing, agency and studio solutions, media, print, in-store, and packaging.
A new way of producing content to save time and costs
Founded as a lone country store in 1980, Plow & Hearth is now a multi-million dollar, industry-leading brand. Through catalog and digital sales, the indoor and outdoor home goods retailer built its success on honesty, integrity, environmental consciousness and excellent customer service.
The industry evolves, though, as does the media landscape. For most of its history, the company put the bulk of its marketing budget into paid media — broadcast and other traditional channels. But new product launches were either suboptimal or flat, with very little return on their investment. The brand needed to reach a younger generation of customers, and to limit overhead expenses for campaigns.
Early on, Plow & Hearth was one of the fastest growing national companies because of effective catalog marketing. To take advantage of the digital environment, Plow & Hearth entered e-commerce in 1998 — but the brand’s content management system (CMS) was built for print.
The retailer knew it needed a CMS to integrate print and digital. Quad’s process optimization experts implemented Marketer’s Studio — a proprietary, centralized CMS. The technology aggregated all marketing content, and made it possible to quickly produce content for multiple channels without sacrificing creativity and flexibility. However, Marketer’s Studio still needed skilled managers to take full advantage of the technology to make the process faster and simpler.
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