What do DTC brands need to do to win?
The direct-to-consumer sector has become crowded, fast. Shoppers have rewarded these brands with a small but rapidly growing share of ecommerce dollars as a direct result of DTC’s challenge to conventional retail: offering high-quality, lower-cost goods.
Now that growth has slowed and the cost of digital marketing has risen sharply. At the same time what customers want from brands has changed — not just value and ease of interaction, but a relationship. Consumers want to feel that the brands they buy reflect their values and understand their needs, wherever they are in life.
Still, the opportunity remains. The DTC market will still grow almost another $100 billion in the next three years, reaching $212.90 billion by the end of 2024, according to eMarketer. But there are challenges. This video, 3 Steps to Becoming a Household DTC Brand, by Quad outlines the direct-to-consumer strategies that will overcome those challenges.
For a deeper dive, Quad has also produced a guide to help DTC marketers stay on the road to long-term success. Please fill out the form to receive your copy, which you can share with colleagues and use as a conversation starter.
