Endemic advertising refers to messages that naturally fit within their environment. Endemic retail media ads appear in a retailer’s ecosystem and are tied directly to the products or categories being sold. Think: digital shelf screens, in-aisle signage or online banners for items that are available nearby.
Non-endemic ads promote products or services unrelated to what’s being sold in that space. For example, a healthcare ad shown in a grocery aisle would be non-endemic.
Endemic ads succeed because they rely on contextual advertising and meet shoppers where interest is already high.
In-store Connect by Quad delivers endemic advertising to shoppers in aisle.