Q: Welcome to today’s webinar on streamlined marketing operations during lean times (0:01)

Hello, and welcome to today’s Adweek webinar. The current marketing landscape consistently puts practitioners in a tough spot. At Adweek, we report on it every day — layoffs, mergers, department restructurings — while expectations for delivery remain high. Companies want higher volume, faster timelines and fewer resources.

Today, we’ll talk about how to overcome these challenges through alignment, communication, collaboration and effective marketing operations to build scalable marketing teams.

I’m Ryan Hoover, VP of the Content Studio at Adweek. Thanks to today’s sponsor, Quad, for making this discussion possible.

We’re joined by Oliver Kimberley, GM of Managed Services at Quad. Oliver leads the integration and optimization of client-facing marketing operations and brings over 20 years of experience in marketing operations management, including leadership roles at InnerWorkings and Williams Lea.

Also with us is George Forge, Senior VP of Client Technology and Product Development at Quad. George leads the development of client-facing tech solutions focused on eliminating workflow friction through innovation. He currently heads Quad’s strategy on AI, emerging tech and marketing technology. Welcome to you both. I’ll turn it over to you now.