Quad’s proprietary household data stack (covering approximately 97% of U.S. adults and 92% of U.S. households) provides a resilient foundation for audience targeting. By organizing insights at the household level, marketers gain visibility into consumer passions, local shopping behaviors and geographic context. This enables more precise segmentation, smarter mail volume planning and creative tailored to real household interests. The result is improved response, reduced waste and more measurable direct mail and catalog performance.