Direct-to-consumer marketing

Download Quad’s guide to help DTC marketers stay on the road to long-term success. Our video, 3 Steps to Becoming a Household Brand, by Quad outlines the direct-to-consumer strategies that will overcome those challenges.

Because direct-to-consumer has to mean more than tracking cookies and marketing to devices.

What do DTC brands need to do to win?

The direct-to-consumer sector has become crowded, fast. Shoppers have rewarded these brands with a small but rapidly growing share of ecommerce dollars as a direct result of DTC’s challenge to conventional retail: offering high-quality, lower-cost goods.

  • Growth has slowed and the cost of digital marketing has risen sharply. At the same time, what customers want from brands has evolved — not just value and ease of interaction, but a relationship.

  • Consumers want to feel that the brands they buy reflect their values and understand their needs, wherever they are in life.

  • Still, the opportunity remains. The DTC market will still grow almost another $100 billion in the next three years, reaching $212.90 billion by the end of 2024, according to eMarketer.