Biography
Kelly Vanderboom is Executive Vice President and Head of Quad Agency Services (QAS) Operations for Quad.
In his leadership role, Kelly works closely with Quad’s wholly owned agencies, including Betty and Rise, to enhance integration, develop process efficiencies, scale resources, and ensure Quad meets its agency clients’ needs with speed and cost-effectiveness.
His scope of responsibilities also includes executive oversight of In-Store Connect by Quad, our In-Store Media Network offering.
In addition, Kelly serves on the independent Board of QuadMed, the company’s wholly owned health and wellness subsidiary; is a member of the Corporate Quad Program Management Office (PMO); and provides executive oversight for the Quad Trainee Program.
Kelly joined Quad in 1993 and has held a variety of positions over the years, including Treasurer, where for 19 years he secured financing and maintained relationships with lending institutions; Head of Logistics, where he led Quad Transportation Services, the company’s in-house freight management division, and Duplainville Transport, Quad’s tractor-trailer fleet; executive oversight of Quad Paper Services; and Controller of Parcel Direct, a freight expediting subsidiary, which was sold to FedEx in 2004.
Kelly holds a bachelor’s degree in finance from the University of Wisconsin-Madison and is a graduate of the University of Wisconsin’s Strategic Leadership Institute and G100 Emerging Leaders Program.
Kelly lives in New Berlin, Wisc., with his wife and their three school-age kids. He likes to take his family to beautiful Door County, Wisc., to enjoy the Lake Michigan shoreline. He also enjoys traveling, reading, running, and biking.