You Can’t Create a Seamless Consumer Experience if your Marketing Process isn’t Integrated
It doesn’t matter if all channels are managed by one agency, or one department under one brand promise. Disparate teams with differing points of view and separate budgets and KPIs make true integration impossible.
Quad has built the strongest integrated offering in the industry, recruiting experts, investing in fast-growing and innovative agencies and supported by decades of creating, managing and publishing digital content.
Depending on what you need, our clients benefit from varying combinations of marketing services from one supplier. This greatly improves results and ultimately delivers the seamless consumer experience clients need for their customers. There is no other way.
As long as strategy, creative and execution are performed by separate entities, there will be handoffs and starts and stops that limit efficiency and effectiveness. We fix that.
We know because of our foundation in print. Our business has always been about getting things done-creating millions of pieces of content and using data to deliver it into the right consumers’ hands. Over more than four decades, this has required a commitment to streamlining workflow, processes and logistics; expanding into digital channels to amplify our clients’ print messaging; developing increasingly sophisticated customer insights and data to drive direct mail; growing content creation capabilities until we are now the largest onsite content creator at businesses across the U.S.; and incorporating ROI measurement into our deliverables.
“Our perpetual innovation comes from the things organizations fear most —fluctuations, disturbances, imbalances. For those of us in the print world, these have been constant. And, creativity — the power of imagination — has always been our greatest competitive advantage.” – Joel Quadracci, CEO
More than ever, the ability to be nimble —to adapt and adopt — is crucial for us and for our clients. So now, we’ve unified our brands and services because it is what our clients need. Our transition from printer to Marketing Solutions Partner is not a leap but rather the sensible shift we’ve made based on experience and foresight.