Keeping potential obstacles in sight will be key to a strong post-pandemic recovery for the cruise industry.
Is it safe to get back on the water? That’s what prospective cruise passengers want to know.
The consumer desire to travel again is abundantly clear but while growth is in the air, obstacles are not far enough in the distance.
Cruise enthusiasts are eager to set sail but marketers will need to address the next three industry challenges to ensure passengers do not jump ship – for good this time.
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