Once the right data is in place, automation logic determines who gets what — and when. This logic typically lives within your existing marketing technology stack, where platforms work together to capture, analyze and activate triggers in real time:

  • CRM (Customer Relationship Management): Integrates event-based data such as transactions, profile updates and lifecycle milestones. Solutions like At-Home Connect by Quad connect directly to your CRM to automate triggered mailings based on customer events.

  • CDP (Customer Data Platform): Unifies customer data from multiple sources to create audience segments and apply trigger rules. It acts as the central hub where online behaviors are mapped to known individuals or households.

  • MAP (Marketing Automation Platform): Executes the workflows that activate print and digital sends simultaneously, ensuring the same event that triggers an email can also launch a personalized mailer.