Action-based audience strategy

You’re not imagining it — 37% of ad spend is wasted due to imprecise targeting.Ā  We help you reclaim that wasted spend with smarter, sharper targeting.Ā Ā 

Our household data covers 97% of U.S. adults, giving you access to unique behavioral insights, passions and purchasing patterns that power high-impact campaigns

Right message. Real people. Every time.

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50

years of experience in customer data management

92%

of U.S. households reached with Quad’s data

3B+

continuously re-validated data points