Shannon Anderson:
One big concept we highlight in shopper testing is impulse buying — what marketing folks know as system one thinking versus system two thinking. It’s all about capturing attention fast because if they don’t see it, they won’t buy it.
For example, we worked with a health and beauty brand testing new designs on shelves. Initially, their products were shelved near the bottom. When we tested moving those products to the next-to-top shelf, every design performed twice as well. This insight gave the brand real data to persuade the retailer for better shelf placement — and better sales for everyone.
Eye tracking and non-conscious decision data made that possible. That’s the power of combining testing methods into a comprehensive strategy.
We also worked recently with Green Blue, the folks behind the “How to Recycle” label, helping them redesign and optimize the label using multivariate studies and in-store experiential tests.
The goal? Make recycling info clearer and more effective for consumers both in the store and at home. This ongoing partnership combines large-scale surveys with real-world shopper behavior to drive sustainability forward.
Now, let’s open it up for questions.