Triggered mail campaigns typically align with high-intent customer behaviors. Common triggers include:

  • E-commerce abandonment signals: Follow up when shoppers leave items in their cart or browse without buying.

  • Loyalty tier changes: Celebrate milestones or reward status upgrades with personalized offers.

  • Replenishment timing: Send reminders when products are due for reorder to encourage repeat purchases.

  • Lapse and win-back: Re-engage inactive customers with incentives or new product announcements.

  • Subscription renewal windows: Remind subscribers to renew before expiration with loyalty discounts.