Q: How can brands get better results faster? (3:35)

Let me pause and ask: How are you feeling as a consumer?

There’s so much happening right now in the marketplace — economic uncertainty, rising prices. It’s making many of us rethink how we spend our hard-earned money.

Like most people, the first thing I do every morning is pick up my phone. I’m immediately flooded with emails and ads from companies vying for my attention. Later in the day, I’ll walk my dog and check the mailbox — it’s filled with packages, postcards, flyers.

As a consumer, it can all feel a bit overwhelming. There’s just so much content coming into my home. And yet, I still welcome information about products and services that align with my wants and needs.

So it’s not the volume of media that bothers me — it’s that so much of it feels irrelevant.

Now, I want you to put your marketing hats back on. Let’s take a step back.

Our challenge — and our opportunity — is to understand what really matters to our audience. What kind of content do they want? What should the package look like? How should the copy read? What should we highlight in that messaging?

That’s the magic we’re all chasing. Because when we get it right — when we deliver content that resonates and engages — we know our performance metrics will improve.

That’s what we hope to provide today: A perspective on how to think differently about testing, no matter what media or mix you’re deploying. The goal is to help you move the needle on that universal challenge — how to get results faster.