If only 30% of today’s marketers consider their efforts “very effective,” according to HBR-AS, we’ve got a marketing crisis. In “Eliminating Complexity for a Frictionless Marketing Experience,” a new research report from Harvard Business Review Analytic Services sponsored by Quad, experts uncover why so many of today’s marketing executives feel unsuccessful in their work. Moreover, the research goes a step further and dives into what the marketers who are satisfied with their efforts are doing right. HBR-AS surveyed 527 global marketing executives at organizations with 10,000+ employees. The marketing research answers questions like:

Download “Eliminating Complexity for a Frictionless Marketing Experience,” for insights into what’s next for successful marketers.