Julie is responsible for overall Sales strategy and execution at Quad, ensuring a coordinated, client-focused approach. Her responsibilities include helping evolve Quad’s offering to solve clients’ marketing problems and process challenges through a unique integrated marketing platform. In addition, Julie oversees Quad’s Marketing team, where she helps ensure our efforts are laser-focused on expanded market awareness that will result in lead generation, sales conversion and customer loyalty.
Finally, Julie leads our Business Development, Client Services, Client Strategy and Client Technology teams. These teams are focused on growing new and expanding existing client relationships by bringing solutions to market that help clients achieve their business objectives.
Julie came to Quad from The Nielsen Company, where she was steeped in marketing services for retail and CPG clients. Her leadership in client service and cross-functional team management accelerated her growth within Nielsen, where she ultimately rose to the level of Senior Vice President of Global Retail Product Leadership. Julie also helped lead integration and transformation at Nielsen, moving from a product-selling organization to a strategic solutions-based selling one.
Julie joined Quad on November 30, 2020.
Julie earned a Bachelor’s degree in Business Administration from Michigan State University, and a Master’s degree in Business Administration from Babson College.