The 2024 Direct Marketing Budget Planning Toolkit

For direct marketers, budget planning season can be a challenge. Headwinds facing decision-makers include postal rate increases, higher paper costs, production cost increases and other limits in resources, forcing brands to make difficult choices — for instance, between acquisition or retention, and single vs. multichannel execution.

Well, what if you could be more effective while optimizing your direct marketing costs at the same time? What if you could print less and be more effective?

Quad’s toolkit is a great way to help validate your plans for next year while giving you additional ideas to free up budget to do even more than you hoped.