How CPG brands can turn everyday products into little luxuries

Learn how leaning into the #LittleTreats trend can create big opportunities for even the smallest consumer product purchases

November 20th, 2023

At the end of a long day, or heck, even after a long meeting, we can all use a #littletreat to bring order back to the world. And that’s exactly what today’s consumers are doing.

From cozy coffee drinks to mini cosmetic splurges, treats culture is driving consumer spending—and social posting—among those who want to spend a little and feel a whole lot.

So, what can your brand do to delight shoppers, boost sales and increase exposure? Access Quad’s latest report, How CPG brands can turn everyday products into little luxuries, where you’ll discover:

  • How consumers are redefining “treats” and “splurges” and what they’re willing to pay

  • Today’s most popular little treats and how brands can stand out online and offline

  • How product packaging, design and placement drive sales

  • Marketing messaging and imagery that nails the full experience

Tighter budgets aren’t slowing sales on these cost-conscious yet indulgent experiences. Treat yourself to the playbook today and learn how a little luxury can go a long way.  

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