The Directly Speaking Podcast

DTC marketing leaders of today and tomorrow share their stories, discuss their brands, and compare notes on trends in the marketing landscape.

Hosted by Quad’s VP of Strategic Sales at Quad / Head of DTC Strategy, Marcus Lancaster.

Featured episode

Season 4, Episode 1: John Puterbaugh, Quad

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Join us as we kick off Season 4 with our Predictions for Marketing in 2025! John Puterbaugh, VP of Advanced Media and Innovation at Quad, discusses trends to expect in 2025, including contextual and IRL marketing, engaging consumers based upon next best action and the continuing evolution of measurement, personalization and retargeting (among many other things!).

Previous episodes

Season 3, Episode 6: Yasmine Parrish, Fenty Beauty

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On the importance of authenticity in partners and your relationships with them, how to curate relationships with potential influencers, navigating the world of TikTok Shop and why it’s OK if sometimes it doesn’t work!

Season 3, Episode 5: Corey Smale, Garage Beer

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On leaning into nostalgia in a new way, how social media is an advantage if done right, challenging yourself to stay true to who you are as you grow and ultimately how to create a brand you’d be into yourself.