The Directly Speaking Podcast

DTC marketing leaders of today and tomorrow share their stories, discuss their brands, and compare notes on trends in the marketing landscape.

Hosted by Quad’s VP of Strategic Sales at Quad / Head of DTC Strategy, Marcus Lancaster.

Featured episode

Season 2, Episode 6: C. David Minifie, Terakeet

Join us as C. David Minifie of Terakeet shares his extraordinary path from the U.S. Marine Corps to P&G to overseeing the growth of Centene. Learn how Terakeet created the category Owned Asset Optimization (OAO), what makes it different than traditional marketing approaches and why Google is the most honest focus group!

Previous episodes

Season 2, Episode 5: Jess Cervellon, Open Late Collective

Open Late Collective logo
On the importance of an emotional connection to the brand experience; answering customer questions before they arise; and the crazy start of Feastables!

Season 2, Episode 4: John Roman, Battlbox

Battlbox logo
On the importance of community, how consumers want connection with a brand and staying leading edge/bleeding edge in acquisition.

Season 2, Episode 3: Susan Stoklosa, G-III

G-III Apparel Group logo
On how G-III has learned that clients see them through a different lens, the importance of a unified customer journey and how good product starts the journey for everyone.

Season 2, Episode 2: Kyle Smith, Noom for Work

On how Noom for Work reaches B2B customers based on their business operations and how building credibility with good research is key in the space.

Season 2, Episode 1: Dr. John Puterbaugh, Quad

On using contextual marketing in the cookieless future, and the importance of building zero and first party data.​

Season 1, Episode 9: Ajit Sivadasan, Lenovo

On why DTC doesn’t cannibalize other channels and how personalization is critical to genuine audience connections and setting future trends.

Season 1, Episode 8: Shawn Douphner, Mechanix Wear

On experimenting in different channels, the importance of creating content that connects with people, and how they balance lower and upper funnel marketing.

Season 1, Episode 7: Amber Minson, Blue Apron

On quickly synthesizing customer data, today’s rule of learning fast and the importance of not obsessing over perfection as you test ideas.​

Season 1, Episode 6: Dan Spiegel, Branch

On how Branch is winning in the hypercompetitive moment by reducing customer friction and lowering cost.  

Season 1, Episode 5: Scott Thomas, Ownwell

On the frictionless customer experience, testing upper funnel marketing and how failing is just as valuable as winning.

Season 1, Episode 4: Chris Kolbe, Hypernatural

On creating a sustainable luxury brand, why more marketing after purchase is important and how he applies the principles of Patagonia and Tesla.

Season 1, Episode 3: Ben Yahalom, True Classic

On building a sustainable business model, the importance of customer first, performance vs. a fully loaded P&L and why “done” is better than perfect.

Season 1, Episode 2: Alvaro De La Rocha, Bespoke Post​

On growing the vaunted brand and how small brand partnerships have identified the importance of brand marketing post-iOS14. ​ ​

Season 1, Episode 1: BJ Jacobs, Harper Wilde

On why sustainability leads to filling the top drawer, how we’ve been spoiled by shallow funnels and what marketers can learn from Red Bull. ​ ​