Directly Speaking podcast

On the unique challenges of marketing in the firearms e-commerce industry; his remarkable success with remarketing and streaming TV; and how he leverages A/B tests, NPS and lessons from other industries to optimize performance.

On trends to expect in 2025, including contextual and IRL marketing, engaging consumers based upon next best action and the continuing evolution of measurement, personalization and retargeting (among many other things!).

On the importance of authenticity in partners and your relationships with them, how to curate relationships with potential influencers, navigating the world of TikTok Shop and why it’s OK if sometimes it doesn’t work!

On leaning into nostalgia in a new way, how social media is an advantage if done right, challenging yourself to stay true to who you are as you grow and ultimately how to create a brand you’d be into yourself. 

On managing the complex nature of multiple customer relationships; making your B2B product additive to customer consideration of end purchase; and how brand awareness is interesting, but brand commitment is most important.

On creating authentic products and authentic connections with consumers; drawing inspiration for everyday life; using organic social media; and how people love stories.

On how asking the question behind the question gets to the heart of what is driving the business and marketing; and how to bring your teams along with you.

On how 3D Scanning enables marketers to do more with less, where the market is moving and how what’s most important to success is getting most of the micro decisions right.  

On getting back to basics in e-commerce, how segmentation of data is so important for ecommerce and how he’s implemented strategies in PPC to show marketing as an investment.

On how Terakeet created the category Owned Asset Optimization (OAO), what makes it different than traditional marketing approaches and why Google is the most honest focus group!

On the importance of an emotional connection to the brand experience; answering customer questions before they arise; and the crazy start of Feastables!

On the importance of community, how consumers want connection with a brand and staying leading edge/bleeding edge in acquisition.

On how G-III has learned that clients see them through a different lens, the importance of a unified customer journey and how good product starts the journey for everyone.

On how Noom for Work reaches B2B customers based on their business operations and how building credibility with good research is key in the space.

On using contextual marketing in the cookieless future, and the importance of building zero and first party data.​

On why DTC doesn’t cannibalize other channels and how personalization is critical to genuine audience connections and setting future trends.

On experimenting in different channels, the importance of creating content that connects with people, and how they balance lower and upper funnel marketing.

On quickly synthesizing customer data, today’s rule of learning fast and the importance of not obsessing over perfection as you test ideas.​

On how Branch is winning in the hypercompetitive moment by reducing customer friction and lowering cost.  

On the frictionless customer experience, testing upper funnel marketing and how failing is just as valuable as winning.

On creating a sustainable luxury brand, why more marketing after purchase is important and how he applies the principles of Patagonia and Tesla.

On growing the vaunted brand and how small brand partnerships have identified the importance of brand marketing post-iOS14. ​ ​

On why sustainability leads to filling the top drawer, how we’ve been spoiled by shallow funnels and what marketers can learn from Red Bull. ​ ​