The Directly Speaking Podcast
DTC marketing leaders of today and tomorrow share their stories, discuss their brands, and compare notes on trends in the marketing landscape.
Hosted by Quad’s VP of Strategic Sales at Quad / Head of DTC Strategy, Marcus Lancaster.
![marcus-lancaster](https://www.quad.com/wp-content/uploads/2023/09/marcus-lancaster.jpeg)
Featured episode
Season 2, Episode 7: Phillip Glaeser, Bollman Hat Company
Join us for the last episode of Season 2 with Phillip Glaeser of Bollman Hat company. Phillip talks about getting back to basics in e-commerce, how segmentation of data is so important for e-commerce and how he’s implemented strategies in PPC to show marketing as an investment. And along the way, we learn why a cattle rancher in Wyoming doesn’t want to see a girl in Nashville at a bachelorette party in their marketing.