66% of consumer journeys begin on Amazon

Dramatically Improve Ad Performance Within Amazon’s Fast-growing Marketplace

Work with us to manage your budgets effectively at a product category level in Amazon’s marketplace and optimize spend among ad types such as Sponsored Products. Improve the performance and visibility of your product detail pages while more effectively managing your budget. Optimize spend among ad types in Amazon’s marketplace. 

Understanding Amazon Advertising

Amazon’s huge reach gives all brands – small, medium, niche and global – the ability to target the audience they need to grow their business. As an advertising platform, Amazon is in third place, projected to get 8.8% of U.S. digital ad spending in 2019 compared to Google’s 37.2% and Facebook’s 22.1%*. But the e-commerce giant is working hard to catch up. The platform’s major ad types – Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP – offer options to advertise both on and off Amazon.com. But there are significant differences between Amazon Advertising and the other leading digital platforms that all smart marketers need to understand.

*eMarketer, “Amazon’s ad business will steal market share from Google this year,” Feb. 20, 2019