Market Segmentation
Use various strategies to divide your audience into groups to increase response and ROI
Different strokes for different folks
Do you understand who should get what and why?
Masterful Audience Segmentation
Don’t waste valuable marketing spend communicating with unprofitable customers or unlikely prospects. Data segmentation divides contacts into groups of individuals who are similar in specific ways, and allows marketers to target groups effectively and allocate marketing resources for the most advantageous outcomes.
Customer Profiling
Group people categorically based on shared characteristics to more strategically advertise products and services.
Demographic Targeting
Use statistical data of a population or particular groups within it – age, income, education, location, race, etc. – to reach specific customers.
Geomarketing Analysis
Deliver the right content to users at the ideal time based on physical location – where they currently are or where they have been – using geographic intelligence.
Lookalike Modeling
Leverage powerful and complex data to find patterns across pools of users with similar attributes to companies’ existing high-value customers and your perfect audience.
Persona Analysis (Buyer Persona)
Better understand your customers’ motivations and identify people who buy your products or services using character depiction to personify wide groups of similar customers.
Psychographic Targeting
Classify your customers based on social class, lifestyle and personality characteristics that reflect your customer’s identity, then target them through activities, interests, habits and more.
Response Analysis
Gain an in-depth view of consumer response and purchase behaviors through performance variables, curves, index evaluations and opportunity evaluations to take the guesswork out of targeting
A Harvard Business study found that 85% of 30,000 new product launches failed because of poor market segmentation.
