Resources

Quad, MYMOVE™ present at CRMC Conference

February 19, 2021

Better technology & segmentation improve customer experience, profitability

Quad helps MYMOVE energize customers, and its business

MYMOVE™ reaches people planning to move with information about products, resources, deals and checklists to make the move easier. But its effectiveness had started to slip. In this webinar video, MYMOVE’s Ken Pecca discusses how Quad analyzed the company’s high priority business challenges and customer data, then transformed MYMOVE’s workflow through automation. Connecting data in meaningful ways and wrapping marketing in scalable technology improved all the company’s KPIs.