Better technology & segmentation improve customer experience, profitability
Quad helps MYMOVE energize customers, and its business
MYMOVE™ reaches people planning to move with information about products, resources, deals and checklists to make the move easier. But its effectiveness had started to slip. In this webinar video, MYMOVE’s Ken Pecca discusses how Quad analyzed the company’s high priority business challenges and customer data, then transformed MYMOVE’s workflow through automation. Connecting data in meaningful ways and wrapping marketing in scalable technology improved all the company’s KPIs.