2021 Toolbox: Data-driven Creative for Better Direct Marketing Results
Quad’s Scott Harvey shows how behavior profiles and the right kind of testing lift response and ROI
First impressions count. The look and content of direct marketing determines whether a consumer will open that email or piece of mail, or ignore it. But hard metrics on which attributes—subject line, offer, imagery, etc.—motivate response have been lacking. Now that’s changed. In this webinar video, Scott Harvey reviews a data-based approach that helped a national department store chain increase response rates, sales value and average order size.