Resources

Women as Buyers: Consumer Insights Study

August 9, 2017

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Nobody can deny the impact women have on our economy. Widely recognized as the “Household CEO,” they know how to plan, strategize, manage, delegate, budget, and yes, spend. But today’s empowered women are much more than just stereotypical moms. And their impact on the U.S. economy far exceeds groceries, back-to-school clothing and household items. This pictorial study will guide you through key behavioral aspects, buying and media preferences of a gender that demands the attention of serious marketers everywhere.