How finance marketers should respond
In early 2022, banking customers seemed ready to stoke demand for all types of personal finance products. Finance industry marketers tapped online and offline resources to craft an engaging customer banking experience and meet the demand.
Then inflation soared and the economy slowed. Consumer demand paused and shifted to focus on basic needs. Finance marketers saw their budgets cut. But expectations that they would still deliver results remained high. What’s the best course for finance marketing now?
Quad’s white paper “The new lending landscape: In uncertain economic times, what should finance marketers do?” provides a comprehensive overview of changes in banking customers’ behaviors and insights into marketing strategies that will address them.
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