Are you making the most of today’s media opportunities?
The media landscape has changed dramatically since the start of the 21st century. Planners are buying ads in channels and on platforms that didn’t exist even two years ago, much less 20. Consumers are seeing those messages on devices that provide more data about buying habits, but also create vastly more pressure for brands to be transparent, creative and authentic in their communications.
Quad’s report, “What About Media Planning & Buying,” looks at the key drivers of change and how advertisers have adapted so far. It highlights trends to keep an eye on and anticipates a few developments brands should expect in the future.