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What a Truly Integrated Multichannel Campaign Can Deliver

August 21, 2019

Customers crave a seamless experience across every touchpoint. Are your teams delivering?

It’s tough to deliver the consistent multichannel experience consumers want, or the results the C-suite demands, when marketing teams operate in channel-centric silos. But this specialty grocery retailer discovered that a truly integrated multichannel campaign makes the difference.

The chain was experiencing store traffic declines in some regions, and a drop in customer loyalty program enrollment. Quad helped them reverse those trends by optimizing media spend, getting a better fix on their customers, then surrounding customers and targets with relevant touchpoints. The test case that proved how well an integrated campaign could work was a special promotion during college basketball’s spring tournament.

Download our article about this case, “What a Truly Integrated Multichannel Campaign Can Deliver,” which appeared originally in MarketingDive.com, to learn more.